Integrating Video in Your Email Marketing Strategy
Email is still one of the highest-ROI marketing channels—and in 2025, video is proving to be its biggest performance booster.
As inbox competition grows, video helps you stand out, connect faster, and convert better. Whether it’s a welcome message, a quick explainer, or a testimonial, video brings your brand to life in the inbox and drives real results.
In this guide, we’ll show you how to integrate video into your email marketing effectively—backed by the latest 2025 data—and what types of content are working best today.
Why Video in Email Works (Backed by 2025 Data)
Here’s what the latest numbers show:
19% higher open rates when "video" is used in subject lines
Source: Mailmodo, 202565% increase in click-through rates (CTR) when video is included
Source: Yans Media, 2025300% higher engagement compared to non-video emails
Source: Mailmodo, 2025$42 ROI for every $1 spent on email marketing, with video increasing post-click engagement
Source: Litmus + Campaign Monitor, 2025
Bottom line: Video doesn't just get more clicks—it keeps your audience interested and drives action.
The Most Effective Types of Videos to Use in Email
Not every video is right for every campaign. Here’s what works best:
1. Welcome Videos
Build trust immediately with a personal brand intro.
Use in: Automated welcome sequences
Goal: Make a human connection early
2. Explainers or Tutorials
Turn complex topics into clarity with short, visual guides.
Use in: Onboarding emails, nurture sequences
Goal: Educate and reduce friction
3. Client Testimonials
Let happy customers do the talking for you.
Use in: Case studies, re-engagement emails
Goal: Provide social proof that drives conversions
4. Promo or Launch Videos
Drive urgency with visual excitement.
Use in: Announcements, product launches, flash sales
Goal: Grab attention and increase conversion
5. Behind-the-Scenes Content
Humanize your brand and show the real story.
Use in: Monthly newsletters, team updates
Goal: Build deeper brand connection
How to Do It Right: Best Practices for Video in Email
You don’t need fancy tech—just a strategic setup. Here's how:
Use a Clickable Thumbnail
Most email clients don’t support embedded video. Use a thumbnail image (with a play button) that links to a landing page, YouTube, or Vimeo.
Keep It Short
The sweet spot is 30–90 seconds—long enough to inform or inspire, short enough to hold attention.
Optimize for Mobile
Over 70% of email opens happen on mobile. Make sure your video loads quickly and displays correctly.
Include Captions
Since 80% of users watch video without sound, captions ensure your message is received.
Track Engagement
Use UTM tracking or video hosting analytics to measure views, drop-off rates, and conversions.
Bonus: Use Email as a Video Distribution Engine
Email is more than a place to drop video—it’s a way to drive your broader video strategy.
Use your list to:
Test video concepts with segmented audiences
Distribute long-form content in short-form sequences
Repurpose brand videos into nurture campaigns
Build evergreen funnels that deliver value on autopilot
Final Thoughts: From Inbox to Impact
In 2025, email marketing isn’t just about open rates—it’s about connection, clarity, and conversion. And nothing delivers all three like video.
Whether you're educating new leads, re-engaging past clients, or launching something new, video helps your emails do more than inform—it helps them inspire action.